Collect Moments, not things.
G Adventures is all about offering travellers authentic experiences in the places they visit. Your Moments was a product line created to offer consistency through various types of experiences, across different destinations and Travel Styles.
The launch creative had to explain what each of the types of Your Moments encompassed in a way that connected to more experience-specific copy found on each tour. On a B2B level, travel agents could access cheat sheets and other informational resources on the G Adventures agent portal.
The two-page spread introduced travellers to Your Moments at the front of every G Adventures brochure in 2019.
The landing page led travellers directly from Your Moments to the tours in which they are featured.
Client: G Adventures (in-house)
Art Director: Kiros Chu
Associate Creative Director: Kyle Jordan
Creative Director: Dave Daga